The other day, I received a comically-inappropriate-for-my-stage-of-life magazine in the mail, and I proceeded to match the magazine’s outfits with my daily activities as a stay-at-home mom to three young kids. I laughed it off as a marketing mistake and moved on. Well, guess what? Another copy of Mercury (not the magazine’s real title) […]
Dear Targeted Marketing People, I Think You’ve Made a Mistake.
When I retrieved the mail the other day, it was the usual bills, coupons, and magazines, but one clothing magazine, which I shall call Mercury (not the magazine’s real title), mystified both my husband Jeff and me. Don’t get me wrong. Years ago, my college Visa and I had an uber-blast ordering from Vickie’s Secret’s hottie college girl […]